Rediscover
the Lufthansa
brand.

The new Corporate Design
The new Corporate Design

The new crane – elegant and ready for the digital future.

The crane was optimized for visibility and digital usability. A slimmer circle foregrounds the crane, giving it a lighter, more elegant appearance. Overall, the brand gains dynamic and elegance.

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The new Corporate Design
The new Corporate Design

The new Lufthansa typeface – a system to meet the requirements of the future.

The new typeface is based on Lufthansa's design DNA: minimalist, timeless and optimized for readability, flexibility and functionality.

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The new Corporate Design
The new Corporate Design

Blue takes the lead.
Yellow remains and signifies emotion and dialogue.

Lufthansa Blue will be our leading brand color, taking on more depth and elegance in its appereance. We will be employing Lufthansa Yellow more deliberately to increase its impact. It provides orientation and differentiation, inspires action and infuses specific emotions.

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The new Corporate Design
The new Corporate Design

"An icon is something that you do not change either lightly or radically."

– Alexander Schlaubitz, Vice President Marketing
(Source: Edeltraud Chawla, One)

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Our Brand Identity
Our Brand Identity

We strive to create experiences that enrich people's lives.

With our new modern understanding of premium, it is our goal to turn every journey into an memorable experience.

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Our Brand Identity
Our Brand Identity

People are the focus of everything we do.

Our modern understanding of the term premium drives the creation of contextually relevant solutions to simplify and improve peoples' lives.

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Our Design Heritage
Our Design Heritage

There's no future without a past.

The crane is turning 100 – a symbol of our identity. For decades, exceptional visual artists have shaped our design. And through it all, we have always remained true to ourselves.

Our Design Heritage
Our Design Heritage

Minimalist,
functional
and timeless.

For the design update, we have relied on what has always made us exceptional and has characterized us for decades – our design DNA.

The Making-of
The Making-of

The story behind our new corporate design.

Watch the strategists and designers at work and get an exclusive look into the development process of the newly designed Lufthansa look.

The Making-of
The Making-of

Evolution towards perfection.

An exclusive conversation with our designers and marketing experts Alexander Schlaubitz, Ronald Wild, Peter Martin, Hannes von Döhren and David Hedley Noble.

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The Making-of
The Making-of

Type meets brand.

The creative workshop of our Berlin-based type designer Hannes von Döhren. Have a look at the complex development of our new Lufthansa typeface.

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Further Information
Further Information

Further information

Lufthansa corporate design guidelines
Click here for the new guidelines, templates and downloads.

Lufthansa image database
Click here for new stock images.

Lufthansa Group Brand Hub
Rediscover the Lufthansa Group brand.

Design heritage exhibit
Take a virtual tour through 100 years of the crane.